Pricing Your Property

There are three things to consider when selling your home:

• Price
• Condition
• Marketing

These three factors must be in balance to achieve a quick, satisfying sale.

If the List Price is Too Low you haven't realized the appropriate gain on your investment.

If the List Price is Too High the property won't sell. Sometimes our clients will say, "Let's try it at this price first; people can always make an offer!" History tells us that this doesn't work, either.

Unfortunately, when you price your home too high, the people looking at your property are comparing it with homes appropriately price -- they are larger, newer, prettier, or have more amenities. Rarely will the buyer settle for less; they usually will simply pruchase the home they like the best.

Neither You Nor Your Agent Will Set the Sale Price of your property, any more than your stock broker dictates the price of your stock. Selling price is a function of the real estate market.

Never select an agent based on the price at which they are willing to list your property! First select your agent; then select your price, based on the data presented to your by that agent.

For more information about the value vs. pricing of your home, choose one of the following:
-- Setting Value
-- The Difference Between List Price, Sale Price and Market Value